American Haiku’s first campaign, ‘Grey Days’ for New Balance, won a slew of awards including Grand Prix at The Clios, and was named in AdAge’s Best Ads of the Year list.

The follow-up, ‘The Ambassador’ launched the brand’s ongoing collaboration with Rosalìa.

Yahoo’s ‘Email Bill’ campaign brought the brand back into the national consciousness and topped ‘Best of the Super Bowl’ lists despite only running in local media.

During his three years running the Facebook/Meta account, Thom oversaw a large-scale transformation of the brand, under the banner of the Find Each Other campaign, from Covid-smash hit Never Lost to the Emmy-nominated Skate Nation Ghana.

He also oversaw the company’s transition from Facebook to Meta and created the Good Ideas Deserve To Be Found platform for Personalized Ads.

Additionally, he led brand transformation projects for clients like Lululemon (FEEL) & Harley-Davidson (Full-Throttle Wellness), and made the first Hennessy campaign that addressed the company’s core US Audience.